The Bravo Group, New York, was assigned all Hispanic advertising for products from Clorox’s First Brands unit, including STP automotive products, Jonny Cat and Scoop Away kitty litter products, Hearthlogg fire logs and starters and Glad bags and containers. The assignment is effective in May and will be spearheaded by the agency’s San Francisco office. Billings have not been disclosed.
Gigante Vaz Partners, New York, launched a $10 million broadcast campaign for information technology company Ricoh Corp. Two spots with the tagline, “Those who know demand Ricoh” broke April 19 on CNN, CNBC, TNT, TBS, The History Channel and Fox Sports Net.
Moody Communications, New York, was tapped to develop a national advertising campaign for the Young Adult Professionals Associates, a Web site providing a peer community and career counselors to young professionals ages 18-35.
The Arts & Entertainment Network’s Biography has been inducted into the Cable and Telecommunications Association for Marketing Hall of Fame. For the past five years, New York shop Grybauskas Beatrice has developed outdoor and print ads for the series with the tagline, “The people you thought you knew.”
At the New York American Marketing Association’s June 10 gala, 48 agencies will receive 1999 Effie awards. DDB Needham, New York, will take home 12 awards; New York-based BBDO and Young & Rubicam will both receive seven Effies; Fallon McElligott in Minneapolis will receive six trophies; New York’s McCann-Erickson will be honored with five prizes; Carmichael Lynch, Minneapolis, will be recognized in four categories; and New York agencies DMB&B, J. Walter Thompson and Saatchi & Saatchi will receive three Effies each.
The Advertising Club of New York will host the 35th annual International Andy Awards on April 29 at Town Hall, 123 W. 43 Street. The judging panel of creative directors, headed by Rick Boyko, president and chief creative officer of Ogilvy & Mather, will bestow several awards, including the $50,000 Grandy. Finalists include New York agencies Arnold Communications, Cliff Freeman and Partners and Ogilvy & Mather.
McGhan Medical has awarded a $16 million assignment to The Mission Group, New York. The shop will develop a national TV and radio campaign titled “Perfectly Natural,” promoting plastic surgery and breast augmentation. Spots are scheduled to break in July.
Media Logic, Albany, will launch a 30-second spot for Rensselaer Polytechnic Institute on CNN, MSNBC and CNBC as part of its national branding campaign with the theme “Why not change the world?” Print ads will also appear in The Wall Street Journal, Time, Newsweek, U.S. News and World Report and Sports Illustrated.
Eric Mower & Associates, with offices in Buffalo and Syracuse, was tapped as the advertising agency for HMO Health Services Medical in Syracuse and HMO HealthCarePlan in Buffalo. The two insurance providers merged in December.
SKC Advertising, Harrison, has picked up three accounts totalling more than $1 million in billings. Island Destinations, based in Larchmont, represents five-star resorts in the Caribbean and Greek Islands; Stewart International Airport in Newburgh serves New York state’s Hudson Valley; and Long Bay Beach Resort & Villas is a four-star resort in Tortola, British Virgin Islands.
Strategic Sports Group, New York, completed a sponsorship arrangement between client Gulf Oil and Major League Baseball. Gulf will be designated “official gasoline of the 1999 All-Star Game.”
Strategic Sports Group will support Gulf’s six-week promotional “drive in and win All-Star giveaway” contest with point-of-purchase and radio advertising.
New York production studio Spontaneous Combustion added digital effects to three new 30-second spots for Audi from McKinney & Silver, Raleigh, N.C. Creative director Tony Robins and producer Trevor King created an intricate composite of layered images. The Audi campaign will break nationally on May 17.
Public relations firm Bratskeir & Co., New York, has acquired business-to-business and industrial public relations agency G+A Communications, also based in New York. G+A, with clients including Phillips Petroleum, will become a unit of Bratskeir.
Volunteers of America-Greater New York selected Amster-Young, New York, to handle a yearlong public relations program in conjuntion with its advertising campaign from Grybauskas Beatrice. Amster-Young will work to increase visibility for the organization through new and existing events such as the “Sidewalk Santa” program.
KCSA Public Relations Worldwide, New York, added 10 high-tech clients: Applied Voice Technologies, Kirkland, Wash.; Arel Communications and Software, Yavne, Israel; Cognet, Valhalla; DynamicWeb Enterprises, Fairfield, N.J.; Greg Manning Auctions, West Caldwell, N.J.; IFX, Chicago; Internet Commerce Corp. and Isogon, both New York; Perfumania, Miami, Fla.; and Shop2U, Fairfax, Va.
Admiral Insurance tapped Morbelli Russo & Partners, Morristown, as its advertising agency. MR&P will develop a new print campaign aimed at brokers.
The New Jersey Department of Transportation selected Wenzel & Co. in Pennington as its public relations agency for Project New Jersey Venturer. Under the initiative, a coalition of technology companies are working to develop a hydrogen-fueled electric car.
Sawtooth Public Relations, Woodbridge, added four clients: software developer Gordano, software distributor ID Four, computer upgrade unit manufacturer PowerLeap and Princeton-based Sterling Management Consulting.
Devon Direct, Philadelphia, reported 1998 billings of $290 million, a 23 percent increase over 1997. Gross income also rose by 21 percent to $45 million.
Blattner Brunner, Pittsburgh, has won six Telly awards for its TV work. The shop was honored for spots it created for clients Gateway Health Plan, Forum Health System and Pittsburgh Brewing’s Iron City Light beer.
Eaton & Noble, Guilford, and McLaughlin, Delvacchio & Case, New Haven, were tapped to develop advertising and public relations for Gardenside Terrace Assisted Living Community.