Agency News

ARIZONA
Cramer-Krasselt, Phoenix, was selected by Tower Realty Management Corp. in Redwood City, Calif., to handle public relations and integrated marketing for City Square, an office complex, hotel and health club in Phoenix currently undergoing renovations.
NEVADA
Hands Ink Advertising, Las Vegas, added The Lebenson Group to its client roster. The company operates two units, Lebenson Actuarial Services and Lebenson Advanced Systems, through national offices, including one in Nevada. The agency also picked up ad duties for R-Duds, a company that designs and manufactures a line of cowboy underwear.
Quillin & Co. Advertising and Public Relations was retained by BankWest of Nevada for advertising and public relations. Both are firms headquartered in Las Vegas.
Casino Magic Hotel and Casino, Bossier City, La., selected Shonkwiler/Marcoux Advertising and Marketing of Las Vegas to represent the riverboat casino and luxury hotel.
NORTHERN CALIFORNIA
Thielen & Associates in Fresno was named agency of record for Valley Yellow Pages.
OREGON
Robley Marketing announced the addition of Milwaukee-based Day Wireless Systems as a client.
Two Bend-based advertising firms, Ad HOC and The Garage, have merged to form a full-service advertising, marketing and public relations firm. The agency will operate under the name The Garage.
Moffatt/Rosenthal Advertising in Portland was contracted by Flowerbud.com to develop brand identity and advertising.
TriAd in Bend recently produced a print campaign touting the 24-hour call center service of the Central Electric Cooperative. The campaign is a companion to radio and TV spots the agency produced last fall.
SOUTHERN CALIFORNIA
Strategies, a business-to-business marketing communications firm in Costa Mesa, added Visibility to its roster of clients. Visibility is an enterprise resource planning supplier based in Boston.
Rainbow Technologies in Irvine selected Nine Dots Corp., also in Irvine, as its global agency of record. Rainbow Technologies provides high-performance security solutions for the Internet and e-commerce.
Lagrant Communications, a Los Angeles-based African American advertising and public relations firm, recently landed the ad accounts of the Golden State Minority Foundation, Los Angeles Department of Airports and California Family Health Counsel.
Los Angeles-based Farr Marketing Group added the Los Angeles Child Development Center and the Los Angeles Community College District to its client roster.
Estey-Hoover Advertising and Public Relations in Newport Beach has added two new accounts. The agency will conduct strategic public relations, media, direct and Web marketing services for Irvine-based Express Systems, and take on business-to-business advertising, publicity, direct mail and Web site development duties for Aeon Manufacturing in Harbor City.
The Sutherland Agency, a global advertising and public relations firm based in La Jolla, was hired by medibuy.com to create a corporate identity program and ad campaign.
Fisher Business Communications has formed a new Internet/e-mail division called FBCyber Group. The Santa Ana-based agency specializes in public relations and integrated communications programs for high-technology companies.
Koppes & Partners Advertising was selected by Cardiac Science, both in Irvine, to develop marketing communications programs.
The Schraff Group, a full-service marketing communications agency in Newport Beach, and WWWiz magazine have joined forces to leverage each other’s Internet market knowledge. Based in Fountain Valley, WWWiz is a publication dedicated to serving the Internet user.
Stewart Holt Advertising was awarded major contracts from Toyota Motor Sales U.S.A., Torrance, and Wynn Oil Co., Asuza. Stewart Holt is a full-service ad, design and public relations firm based in Ontario.
Advertising a la Carte in Los Angeles added Ripley’s Sea Aquarium in Myrtle Beach, S.C., to its client roster. The shop will create a radio campaign.
UTAH
Tree of Life, a natural foods and dietary supplements distributor, has assigned marketing duties for its new Whole Health Systems to Integrated Marketing Group in Salt Lake City. The shop also is handling the relaunch of Natural Balance’s Ultra Diet Pep product.
–Charna B. Mamlok