The Richards Group, Dallas, developed the creative component of a new branding campaign launched for Starz! and Encore, two premium TV networks operated by Encore Media Group. The campaign includes ads on national cable stations, network and local radio, along with national print ads in publications including Entertainment Weekly, The Wall Street Journal and TV Guide.
Dallas photographer Stewart Charles Cohen completed a series of photographs for Toyota’s “Everyday” advertising campaign from Saatchi & Saatchi Pacific in Torrance, Calif. The print ads will run nationally in an eight-page, non-consecutive spread in March issues of all Time-Life publications.
The Balcom Agency, a Fort Worth-based advertising and public relations firm, was named agency of record by the Trademark Cos. The client specializes in commercial real estate acquisitions, development and financing. Balcom will develop marketing programs for Trademark’s retail shopping centers.
AvreaFoster, Dallas, was selected to handle branding, print and broadcast duties for the Dallas Museum of Art exhibit, “Monet–A Turning Point.”
Janimation in Dallas assisted the local office of DDB Needham with animation for a Midway Home Entertainment television commercial for one of its games, Gex: Enter the Gecko.
Denise Sharpton, owner of Sharp/PR in Dallas, has refocused her agency on the development of women’s marketing strategies. The firm previously specialized in media relations and events in the arts and entertainment sector.
The town of Addison appointed Krause Associates in Dallas agency of record after a review of 11 local shops. Krause will handle all creative chores and collateral assignments, plus media planning and buying to promote a variety of special events. The shop also will create campaigns for restaurants, tourism and economic development initiatives.
Corporate Images Advertising in Austin was appointed agency of record for Linx Data Terminals and will be responsible for strategic and tactical planning, media relations and the development of advertising and collateral materials. Linx, headquartered in Plano, is a manufacturer of data collection systems.
Andrew Cerino of Tom’s Easy Way, Dallas, recently edited a McDonald’s spot created by Moroch & Associates, Dallas.
OliveDesign, Austin, recently developed a recruitment CD for Dell Information Technology. The client will distribute the CD on national and international recruitment visits.
The McIntosh Advertising and Design House, Austin, recently completed a business-to-business presentation materials assignment for the Merchant Banking Group of Columbus, Ohio-based Banc One Capital Corp.
Hothaus Design, a division of Video Post & Transfer in Dallas, assisted in the development of a series of 60-second television spots for the Comedy Central cable channel. The spots begin airing in February and plug an upcoming sweepstakes tied to the U.S. Comedy Arts Festival in Aspen in March.
AT&T Capital Corp. of Austin chose M2K Interactive, also in Austin, to develop an Intranet site for its Instrument & Data Services Group. The AT&T Capital unit bills itself as a leader in the rental, lease and sale of computers and peripherals, as well as a variety of electronic test and measurement equipment.
The Dallas Advertising Softball League is accepting team applications for its Thursday coed league, which begins play on March 26. The entry deadline is Feb. 27. Questions can be directed to Terry Lynne at (817) 695-0218 or the DASL hotline at (214) 559-7978.
The Parker & Wood Association, San Antonio, defeated undisclosed agencies in Dallas and Los Angeles to land the advertising account of Dallas Market Center. The agency will handle all marketing and advertising assignments.
Polygon Multi-Faceted Communications has moved to new space in Prestonwood Tower. The agency is located at 5151 Belt Line Dr., Suite 900, Dallas 75240. Phone: (972) 392-4333. Fax: (972) 392-1502.
Fletcher Communications in Waco recently received the Torch Award from the Better Business Bureau of Waco. The award recognizes excellence in marketplace ethics.
The Master of Science in Marketing Research program at the University of Texas at Arlington is offering a total of 20 scholarships to outstanding students. Information is available by telephone at (817) 272-2340.
Blanchard Schaefer Advertising and Public Relations, Arlington, was named agency of record for Equipto, an international supplier of space utilization products. The 10-year-old agency will handle media placement and public relations, as well as the development of collateral materials, trade advertising and direct mail.
Vista Advertising & Design, Lewisville, completed a video program to assist with Southwestern Baptist Theological Seminary’s $100 million fundraising campaign.
Nourzads, Elgin, recently launched a direct mail campaign for the Elgin Economic Development Corp. The effort was designed to encourage high-tech companies to relocate to Elgin, located 20 minutes outside of Austin.
Regian & Wilson Advertising & Public Relations, Fort Worth, was selected by Crates Thompson Capital to handle creative and media buying chores. The Fort Worth-based private equity investment firm manages $50 million on behalf of CT Capital Partners and affiliated investors.
The Quest Business Agency, Houston, completed a new print and direct mail campaign for Browning-Ferris Industries. The advertising campaign focuses on the company’s integrated waste services program and carries the tagline, “Because it’s waste handling at its best.” The print ads will run in trade magazines including Chemical Engineering and Pollution Engineering.
Forsythe & Butler, Houston, was appointed agency of record for Tejas Toyota, Houston. The agency has already launched a radio campaign. Outdoor ads break later this month.
The Marketing Continuum, Dallas and Norwalk, Conn., has added public relations services to its list of capabilities. The promotional marketing and communications agency was signed to handle public relations for specialty beer company Labatt USA and for Triarc Beverage Group, which markets drinks including Snapple, Royal Crown and Diet-Rite.
Master Productions, an Albuquerque audio production studio, has completed a $15,000 conversion to digital equipment.