Agency News

NEW YORK The MacManus Group, New York, consolidated its Procter & Gamble business by moving an estimated $100 in billings from N.W. Ayer & Partners, including Folgers, Millstone, Puffs, Hawaiian Punch and Sunny Delight, to D'Arcy Masius Benton & Bowles. DMB&B already handles P&G brands such as Crest, Always, Scope, Pampers and Vicks. The MacManus Group will also merge N.W. Ayer & Partners' direct marketing arm, Ayer/Deare & Partners, with Clarion Marketing & Communications unit ClarionDirect. The new entity, dubbed DialogueWorks, is based in Greenwich, Conn., and San Francisco and will be headed by Trissie Rost and Brian Dougherty. It claims $90 million in billings from clients such as KitchenAid, Travelers Property & Casualty and SBC Communications. Playtex awarded advertising responsibilities for its Diaper Genie diaper disposal system to Grey Advertising, New York. Billings are estimated at $5 million. Grey already handles several brands for the client, including Playtex Tampons, Banana Boat sun care and Chubs Baby Wipes. TBWA/Chiat/Day, New York, has launched print ads for Chivas Regal featuring musician Brian Setzer. Ads will run through June in Esquire, GQ, Interview, Maxim, Rolling Stone and Men's Journal as well as in regional publications. Copy for one execution reads: "Brian Setzer's philosophy on good Scotch: 'Yes.' " Young & Rubicam, New York, tapped New York Noise to produce the music for its new Sears TV campaign. Original tracks developed for the eight spots range in style from Latin big band to alternative pop. Ads debuted on the Academy Awards telecast. Hanft Byrne Raboy & Partners, New York, picked up two new assignments from hi-fi component maker Harmon International Industries: harmon/kardon Take Control, a joint venture with Microsoft, and JBL Harmony, a CD/clock radio desktop unit. Combined, the accounts are worth about $3 million. Software developer ImaginOn chose Holland Advertising, New York, to create a print and broadcast campaign for its WebZinger 6.0 Supra-Search & Multimedia Retrieval Engine. Work is slated to break early this summer and will continue through the holiday sales season. Mark Russell & Associates, Syracuse, has been selected to join the American Association of Advertising Agencies. The agency was also named the sixth-ranked company in Central New York, in terms of productivity growth, at the Syracuse 100 awards co-sponsored by the Greater Syracuse Chamber of Commerce. Kia Heavy Industries USA tapped Communigraphics, Garden City, to handle its trade advertising, public relations programs and trade show duties. The South Korea-based client has its North American headquarters in Hackensack, N.J. NEW JERSEY Princeton MarkeTech, Princeton, has developed a direct mail series for Hershey's Mailorder, a division of Hershey's Food. The materials promote the chocolate maker's limited-edition collection of 1999 holiday elves in an effort to boost sales for its line of collectibles. MediChoice, a managed healthcare provider, tapped R&J Integrated Marketing Communications, Parsippany, to develop an integrated marketing program. The campaign will include public relations, print advertising, Internet support, collateral materials and direct marketing. The MWW Group, East Rutherford, was selected by Allendale Pharmaceuticals, Allendale, to relaunch the Today sponge, which the client recently acquired from American Home Products. Richard Rothstein, head of the agency's health sciences division, headed public relations for the initial introduction of the product in 1993. The Today sponge will return to retail shelves by the end of the year. PENNSYLVANIA Elkman/Alexander & Partners, Philadelphia, was selected by ICM America as its advertising agency. The shop will develop marketing materials to promote the consulting company within its key industries, particularly the chemical and consumer products sectors. Mueller & Wister, Philadelphia, won best of division in two categories at the 24th Pro-Comm awards for business-to-business marketing. The shop's work for RohMax Additives was honored in the capability and facilities booklet/brochure category and its quarterly publication for Wyeth-Ayerst won in the newsletters/house organs field. Monsoon, Philadelphia, won three awards at the Philadelphia Addys. The shop's work for And 1 was named best World Wide Web/online advertising; a spot for Webcertificate received a prize for best national, single TV commercial; and the shop's campaign for Lena restaurant was recognized with a citation of excellence. Mangos, Malvern, has launched a print campaign for Centre Solutions, a business risk insurance provider. The ads feature images of men in bowler hats facing endless horizons. The tagline is, "Reinventing capital." Videoconferencing network service provider V-Span tapped LD&B Communications, Horsham, as its advertising agency. The shop will craft include print and online advertising, graphics for trade-show booths and collateral sales materials. Pump manufacturer Milton Roy Co. hired Timmons & Hessler, Doylestown, to redesign its Web site and create an advertising campaign which will include direct mail and print ads in trade journals. CONNECTICUT Connecticut Children's Medical Center launched a branding campaign developed by Cronin and Co., Hartford. The 30-second television spot, "Kids 'R' Different," emphasizes the uniqueness of children's health needs and closes with the tagline: "Kids are great; we just make 'em better." TV and radio spots will air locally through September. Mintz & Hoke, Avon, Conn., has won the $2 million-plus ad account of Ingersoll-Rand's Tool & Hoist division. Anderson & Lembke, New York, which recently folded into Angotti, Thomas, Hedge in New York, had handled the business. KGA Advertising, Middletown, has been tapped by the Connecticut Department of Public Utilities to produce a campaign introducing power deregulation to consumers statewide. Television, radio, print, outdoor and transit ads are in the works. The Atlantic Group, Norwalk, has been named ad agency for Arch Chemicals, a Norwalk-based spinoff of Olin. Separately, the shop has created a virtual tour for Perkin-Elmer's analytical instruments division, also in Norwalk. Offering product specifications and demonstrations, the interactive vehicle allows potential customers to journey through the client's laboratory facilities.

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