Agency News

"NEW YORK A new campaign for Kansas City Power & Light from New York shop Kirshenbaum Bond & Partners emphasizes the utility company's local roots. One TV spot is set in a luncheonette; another takes places on a household porch. Each ends with the voiceover, "When you're working for your friends and neighbors, you tend to work a little harder." The spots are backed by print and radio work. Previous ads featured the tagline, "How Kansas City are you?" Publicis/Bloom, New York, has created a print ad for T-Fal's new Ingenio line of stackable cookware with the tag line, "It's a small planet. Save space." Work will run in People, New York, Glamour, Better Homes & Gardens and Good Housekeeping through June. Moss/Dragoti, New York, was tapped for creative duties on Mr. Coffee by Boca Raton, Fla.-based Sunbeam. The assignment was awarded without a review. Portmeirion, a British dinnerware and giftware manufacturer, tapped Transfusion LLC, New York, to launch its "Seasons" collection. Billings were undisclosed. Klemtner Advertising in New York has launched a direct-to-consumer campaign for Enbrel, a new drug for rheumatoid arthritis from Immunex Corp. and Wyeth-Ayerst Laboratories. Print work will bow in The New York Times and USA Today this month and will run in women's magazines, arthritis publications and newspapers in June and July. Media Logic, Albany, won four Nori Awards at the Ad Club of Northeastern New York's annual competition. Winning work included a jingle and a marketing folder for Trans World Entertainment, a TV campaign for MVP Health Plan and a multi-media image campaign for Fortitech. Korey Kay & Partners broke new work for three clients. The New York agency bowed a branding campaign for Wilmington Trust; two 60-second spots and a national print ad for Mirage Resorts; and TV, print, radio and outdoor advertising launching Gannett Suburban Newspapers' new Journal News. Billings for Wilmington Trust were undisclosed; Mirage Resorts and Gannett are backed by $30 million and $5 million, respectively. Medport in Providence, R.I. selected Adinfinitum, New York, as its advertising and public relations agency. The shop has been charged with marketing Medport's newly acquired Vitaminder brand of vitamin and supplement organizers. Creative boutique Hart & Weitz, New York, has broken ads for John's Pizzeria. The campaign depicts local landmarks such as the Statue of Liberty, the Chrysler building and Yankee Stadium bearing gigantic pizzas. Sage Marketing Communications in Syracuse won four golds, five silvers and a bronze award at the Syracuse Ad Club award show. The agency's business-to-business campaigns for central New York-based clients Anaren Microwave, Raymond Corp., Dockstocker and Pass & Seymour/ Legrand were honored. "NEW JERSEY R&J Integrated Marketing Communications, Parsippany, added two health care organizations to its client roster. R&J will develop print and cable advertising, direct marketing, collateral materials and public relations for Montclair Radiology, a chain of magnetic resonance imaging providers. The agency will also create print and out-of-home advertising for the Stone Center of New Jersey, a kidney stone treatment facility in Newark. Voxware, a manufacturer of speech recognition-based products for industrial markets, has selected Creative Marketing Alliance, Princeton Junction, as its public relations and advertising agency. CMA will develop marketing targeting the warehouse and logistics industries. The Total Image Group, Ridgefield Park, launched a print campaign for Samsung. Ads feature the "Samsung dancing baby" with the tag line, "Now when you say, "My kid is amazing...' you'll have proof with these Samsung cameras." "PENNSYLVANIA Marvic Supply Co. in Doylestown named Timmons & Co., Doylestown, its advertising agency. Marvic sells commercial and residential roofing and siding materials and general contracter supplies. ParkBench in Paoli has completed the first phase of its advertising project for the National Apartment Association in Washington, D.C. The agency created three print executions with the tagline, "Declare your independence, live in an apartment." Ads feature copy such as, "Own the sports car. Rent the apartment;" "Rent-and keep your options open;" and "Apartments: more style, more life, more freedom." Accupac in Mainland has named Stiegler, Wells & Brunswick, Lehigh Valley, its advertising agency. Accupac provides manufacturing and packaging services to the pharmaceutical and health care industries.

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