Agency Misses the Point

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



MADISON, WIS. – Lindsay, Stone & Briggs here, which has produced quirky, humorous advertising for Stevens Point Brewery’s Point beer, is now in the market for another beer brand.
Barton Beers, which bought the Point brands a little more than a year ago, split with the agency earlier this month after what an agency official termed as a difference in opinion as to which direction to market the Point Special brand. Although it wasn’t clear where the brands will end up, Barton said CME-KHBB/Chicago is currently handling the brands.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in