This Agency Breathes New Life Into Iconic Brands

Creative co-founders set lofty goals for clients like Peeps and Gerber


Specs
Who Co-founders Sandy Greenberg (l.) and Terri Meyer
What Full-service ad agency
Where New York

Terri Meyer and Sandy Greenberg became creative partners more than 25 years ago when they both started out at DMB&B in St. Louis. From there they moved to New York together and had stints at several high-profile firms, always together, until they decided to go off on their own five years ago. Now they make up The Terri & Sandy Solution. "It's very unusual to have two creative people run an agency in New York," Greenberg said. "And two women creatives running an agency in New York City—unheard of." They set lofty goals for themselves and their clients—classic brands like Peeps and Gerber. They worked on the "Growing Up Gerber" TV spot, which featured baby taste-testers; the two were also the brains behind last year's integrated Peeps campaign that helped broaden the brand's appeal beyond Easter into Christmas and Halloween. "We help rekindle the passion for America's most iconic brands," Greenberg said.