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Auto Repair Chain Could Be Heading For Review
CHICAGO–Management changes and disagreements over branding strategy with lead shop Foote, Cone & Belding have led Midas to solicit agency credentials, a move that could lead to its second review in 14 months, sources said last week.
The Chicago-based auto repair chain has contacted a number of agencies in Chicago and New York for the creative portion of its $45 million account, sources said. One source expected a list of finalists to be culled, followed by presentations.
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