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By Tanya Gazdik
DETROIT — Automotive dealers are spending an increasing amount on advertising, and officials at several advertising agencies said they are responding by trying to build better relationships with dealers.
Franchised dealers spent more than $5 billion on advertising in 1996, about 10 percent more than the previous year, according to the National Automobile Dealers Association’s Industry Analysis division.
In some cases, dealers have started outspending their respective automaker on advertising, said Dick Johnson, president of BBDO in Southfield, Mich.,
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