Agencies Eye PacifiCare Health

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Eager to shed its image as an HMO and win back the confidence of Wall Street, PacifiCare Health Systems is looking for an agency to handle a $15-20 million account that will recast the company’s identity and consolidate its ad efforts.

The 25-year-old firm, based in Santa Ana, Calif., has retained search consultant Select Resources International in West Hollywood, Calif., to find a full-service agency. The client expects to iden tify finalists early next month and name a winner in mid-December.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in