Agencies Applaud Hard-Liquor Decision

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK -Agency executives are hailing NBC’s decision last week to break network TV’s long-standing taboo against hard-liquor ads.

“Every liquor advertiser is going to be looking at their budget [now] to see how they can shift into broadcast television,” said media consultant Valerie Mueller, former svp/group print director for MediaCom.

NBC’s ban ended last weekend on Saturday Night Live, with a drunk-driving public-service spot sponsored by Guinness/UDV’s Smirnoff Vodka. The work was created by West Hill Partners, New York, and Glover Park Group, Washington, D.C.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in