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BOSTON In its latest work for Bank of Iceland, Allen & Gerritsen introduces the positioning line “Wherever you are” and attempts to portray the client as being able to meet a diverse mix of consumer and commercial needs.
The new slogan replaces “The nature of business” and is used in ads now breaking overseas. One 30-second spot employs U.S.-style quick-cutting and an ambient soundtrack, along with images of typical Icelanders at various stages of their lives, such as going to college, getting married and preparing to start a family.
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