Independent agency Allen & Gerritsen in Watertown, Mass., said it has hired Melissa Romig as digital media director. She had most recently served at Aegis Group’s Carat, where she was a media director working on RadioShack, Motorola, Marriott and Wachovia. At A&G, she will be a vital part of making the connections planning group a significant contributor to the agency’s revenue. “Melissa’s expertise in emerging media, search and CRM experience give us the extra power to take our connections planning and buying approach to a wider market,” said Andrew Graff, CEO of A&G.
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