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Independent shop Allen & Gerritsen in Watertown, Mass., has hired Jon Hickey as svp, managing director, sports and entertainment. He joins from IPG’s Mullen in Wenham, Mass., where he held a similar post, working with clients like GM Card, LendingTree and Mass Mutual. He has also served as vp, marketing for the Boston Celtics. Hickey said of A&G’s approach: “Most agencies view sports and entertainment as a silo. We develop integrated creative solutions for clients to maximize their sponsorship dollars.”
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