A&G Debuts Media 100 Effort

Allen & Gerritsen has launched its first campaign for Media 100, consisting of print and direct marketing executions and a redesigned client Web site.

A print ad introducing the Marlboro, Mass.-based client’s 844/X product targets creative artists and content design teams at advertising and de sign shops and TV stations.

Introduced in Feb ruary, the 844/X is an audio-video content-editing system that will likely become the company’s flagship product. With the new campaign, Allen & Gerritsen hopes to establish Media 100 as a viable competitor to companies such as Avid Technology, which recently hired Clarke Goward for ad chores (Adweek, Dec.