A&G Breaks New HomeGoods TV

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Allen & Gerritsen adds humor to the mix in its latest TV work for HomeGoods, a division of the TJX Cos. The effort expands on the “Life is how you decorate it” theme the shop unveiled last year.

The Watertown, Mass., agency targets women ages 25-54, and aims to entice new customers to visit the chain’s 115 stores nationwide. The new work also promotes specific events at the stores.

Framingham, Mass.-based Home Goods spends approximately $3-5 million annually on ads.

In one commercial, a woman is browsing the patio-furniture section.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in