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NEW YORK Afterworld, a post-apocalyptic series on Anheuser-Busch’s new Bud.TV broadband channel, will have its own afterlife across mobile and game platforms.
For its packager, Omnicom Group-owned branded content shop Full Circle Entertainment, the show ushers in a world of digital programming alongside what until now has been a television-heavy slate.
Afterworld mixes live action and animation to crack the mystery of the world’s lone survivor, an ad executive. After its first 10 installments are unveiled Monday through Friday of this week and next, the two-minute show will take a hiatus to build word-of-mouth from Bud.TV’s
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