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ATLANTA The Charlotte Bobcats, the newest National Basketball Association franchise, has selected Boone/Oakley to produce advertising for the team’s inaugural season this year, the agency said.
The independent Charlotte, N.C., shop was given the account without a review. The agency participated in a review last year that included six other shops. Wray Ward Laseter, an independent Charlotte agency, won that review.
WWL said it resigned the advertising portion of the account after it failed to reach an agreement with the franchise on the terms of the contract.
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