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Citing the need for a marketing approach that mirrors the “lightning-fast, ever-evolving, 24×7 nature of our business,” Akamai Technologies has named several shops for its account, said Akamai official Wendy Ziner.
Replacing TFA/Leo Burnett Technology Group here [Adweek, March 6] as lead creative shop is Smith & Associates of Stevenson, Md. Corporate Graphics, Boston, was tapped for interactive marketing. Rare Medium, Dallas, and Dynamind, New York, will work on Web design. Carat Freeman, Newton, Mass.,
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