Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Harley-Davidson and IPG’s Carmichael Lynch in Minneapolis have split up after working together for 31 years, agency and client said today.
The iconic motorcycle manufacturer said it would not seek a new lead agency, but plans to move ahead with its current roster of 10-plus shops including McCann, VSA Partners, Davie Brown and GS Design.
In a statement, Mark-Hans Richer, client CMO, said, “Our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in