AFL&C Joins Subaru Pile Up

BOSTON – A local twist has been added to the review for Subaru of America’s $70-million account formerly handled by Wieden & Kennedy. An agency source said Arnold Fortuna Lawner & Cabot here is moving full steam ahead in preparation for a meeting early next month with Subaru executives. AFL&C joins Houston Effler Hampel & Stefanides on a long list of agencies which sources have identified as in pursuit. At one time, HBM/Creamer, now part of Arnold, handled the New England Subaru Dealers account.
Copyright Adweek L.P. (1993)