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Aflac, the insurer best known for its onomatopoeic duck spokesman, has appointed a new CMO.
Jeff Charney, who will assume the title svp/CMO for Aflac, previously served under the same title at TV shopping network QVC.
Charney replaces former Coca-Cola marketing executive Jeff Herbert, who, according to reports, initially sought to minimize the use of the duck (which quacks “Aflac!”) in advertising and marketing. Herbert left in 2007 and the post has remained open since then.
“Jeff Charney is a proven leader with cutting edge experience in brand development, creative consumer and product marketing and strategic business development,” Paul Amos, Aflac’s president and COO, said in a statement.
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