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Avrett Free Ginsberg has won creative and media duties on St. Regis Hotels’ estimated $6 million account after a three-month review.
AFG, here, beat New York shops Spike/DDB, Frierson Mee + Partners and Bouchez Kent + Co. Incumbent Weiss Stag liano Partners in New York, which had the business for two years, declined to defend.
The win includes a branding assignment for eight St. Regis hotels, which are owned by Starwood Hotels & Resorts Worldwide. (Starwood acquired the St.
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