AFG Relocates to Former Lowe Space

NEW YORK Interpublic Group’s Avrett Free Ginsberg has vacated its offices at 800 Third Avenue to take over IPG’s space at 1 Dag Hammarskjold Plaza, two floors once occupied by sister shop Lowe.

The agency completed the move last week and is settling into its new quarters near the United Nations on New York’s East Side. The building’s 34th and 35th floors, about a quarter of the space Lowe occupied, will now house about 124 AFG employees, said agency founder Frank Ginsberg.

The move allowed the agency to rearrange its departments, grouping its studio, print production and finance departments on the 34th floor, and the creative, TV production, account management and planning departments on the 35th floor. The move also brings the agency into the same building as the IPG media shops Initiative Worldwide and MediaFirst, both of which work with AFG on a regular basis, Ginsberg said.

While Ginsberg called the financial consequences of the move “a wash,” sources said it is part of IPG’s continued effort to cut leasing costs wherever possible. That was also the motive behind Lowe’s relocation in March, sources said.

The moves are in keeping with IPG CEO David Bell’s drive to reduce overhead costs, particularly in real estate.