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Upscale building products are holding their own thanks to the affluent who are making over kitchens and bathrooms rather than taking their chances on buying a new home in this market.
Marketers are responding by shifting resources to the medium where they can best recreate the luxury experience: the Web.
While Electrolux is well into its campaign featuring Kelly Ripa, Sub-Zero and sibling company Wolf, a Madison, Wis.-based maker of high end refrigerators and cooking appliances, will roll out the rock stars of the design world.
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