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Grey has edged Mc-Kinney & Silver for Aetna’s $40-50 million marketing business.
The New York agency got the nod from the Hartford, Conn.-based insurer’s review committee, but must now make a final pitch to Aetna’s new CEO, Dr. John “Jack” Rowe, sources said.
Alex Kaufman, Aetna’s head of advertising and brand management, declined comment, as did executives at Grey and McKinney.
Ironically, McKinney, which had shared Aetna project work with Waylon Ad in St. Louis, may have been victimized by the management structure created by its recent sale to Havas Advertising.
French conglomerate Havas may have paid as much as $20-25 million to acquire Raleigh, N.C.-based
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