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NEW YORK Aerosoles will mix print ads, e-mail blasts and in-store events with its star designer Luca Bizzo to support its new Signature Collection.
Bizzo, formerly of Nine West Group, will appear at events in three New York stores in association with Lucky magazine. Print creative was developed in-house. Gotham, New York, handled the media buy. A budget for the effort was not revealed, but the campaign will run two months longer than last year.
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