Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Aegis Group continued its series of digital acquisitions with the purchase of small ad server Bluestreak.
The buy brings Aegis its own ad-serving technology, which will allow its agencies to serve, manage and analyze the performance of display advertising. Aegis plans to integrate the ad-serving capability into its digital network Isobar, which includes Carat Fusion, to track and manage ads across both search and display media.
Aegis paid $12.5 million for Bluestreak.
The purchase is the latest of a series of ad-server acquisitions, following Google’s $3.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in