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Havas’ MPG and Aegis Media have formed a strategic partnership with their out-out-home assets in the U.S., forging a link between MPG’s Chrysalis and Aegis’ Posterscope.
Combined billings of Posterscope and Chrysalis exceed $300 million, with Posterscope accounting for more than 80 percent of the total.
The partnership, which takes effect next month, has resulted in a management shakeup in which Connie Garrido, president of Chrysalis, takes on the role of CEO of Posterscope U.S., effectively replacing president Todd Hansen, who has left the agency.
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