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To promote the upcoming Memorial Day premiere of the miniseries re-make of The Andromeda Strain, A&E is taking its marketing to the streets. Through a partnership with Pearl Media/Motomedia U.K., Horizon Media converted vacant storefronts into an interactive street-level billboard in Manhattan.
A first for A&E, the street-level billboard is located on 8th Ave. near Columbus Circle at 56th St. The display, which debuted May 6 and will run through the month of May, includes a video projection that will continuously play a trailer for the program as well as dynamic ambient sound.
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