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Five TV spots featuring characters in situations where perfect vision is essential break this week for TLC Laser Eye Centers’ 50-plus sites in the U.S. and Canada.
Courtesy of Adworks in Washington, D.C., the ads vary in tone but not in style or purpose. In appealing directly to the consumer, the spots seek to change the way people look at hiring a doctor to perform laser corrective eye surgery.
“Heretofore, laser surgery developed its patient stream through relationships with doctors,” said Adworks creative director Mark Greenspun, who wrote the spots.
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