It's been an incredible week for new creative, with dozens of Super Bowl teasers and full ads released and other commercials elbowing their way for attention. Budweiser, Newcastle and Guinness all rolled out spots that went viral, while JCPenney got a head start on the Olympics and Cheerios unveiled a sequel to a notorious ad from last year.
Watch our picks for the week's five best spots below, and vote for your favorite. If your favorite isn't shown here, tell us in the comments.
UPDATE: A late surge wins it for JCPenney.