Adweek’s Top 10 Commercials of the Week

1

Chipotle “The Scarecrow”

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous song + gorgeous long-form animation + potent environmental message = branded-entertainment gold. For "The Scarecrow," Fiona Apple joins the mix, and the campaign adds a gaming element as well.

2

ESPN “This Is SportsCenter: Rafael Nadal”

Rafael Nadal is handsome, wealthy and successful. But the tennis star attracts women in a much simpler way, suggests ESPN's new "This Is SportsCenter" commercial.

3

GE “The Future Is Now”

BBDO New York continues its "Brilliant Machines" campaign for GE by featuring a very familiar machine indeed—the DeLorean from Back to the Future. You'll recognize the celebrity voiceover, too.

4

Chevrolet Silverado “Convert”

"You take a little Virgil and a few two-by-fours and a helping of respect, and you end up with this," Leo Burnett executive creative director Steve Silver told Adweek about this remarkable commercial for the Chevy Silverado. After watching it, you'll be a convert as well.

5

Dodge Dart “100 Easy Steps”

Dodge delivers the latest installment of its amusingly rapid-fire how-to-make-a-Dart series from Wieden + Kennedy. It couldn't be easier, says the latest spot—no more than 100 steps and you're there.

6

State Farm “State of Turbulence”

Aaron Rodgers is accosted by none other than George Wendt and Robert Smigel—the "superfans" from Saturday Night Live's old "Da Bears" sketches—in this comical ad from DDB Chicago. The Green Bay Packers quarterback has nowhere to turn, either. He's 30,000 feet up, and in the middle seat.

7

Motorola “Lazy Phone”

Is your phone just a little too lazy—lying next to you and needing to be touched before it does anything? Is it basically like a creepy guy who asks for a little loving himself while you're trying to give your girl a back rub? Not the Moto X, says this disturbingly funny viral spot from Motorola.

8

Canal+ “The Clowns”

French TV network Canal+ and Paris ad agency BETC famously gave us a charming talking bear in 2011. Now, they're back with … dwarf clowns? Yes indeed, and they're pitching the network's new channel devoted exclusively to airing TV series rather than movies.

9

Geico “Brighter Side: Assistant”

Things tend to look pretty bleak when you're a magician's assistant and you've actually been sawed in half, thanks to your boneheaded boss. But the girl in this Geico spot looks on "the bright side," as many troubled characters do in the insurer's new mini-campaign from The Martin Agency. After all, she just saved a bunch of money by switching to Geico.

10

DirecTV “World’s Most Powerful Fan”

DirecTV's NFL Sunday Ticket doesn't just give you a ton of football to watch. It turns you into a giant who can lord it over his friends—at least according to Grey's hyperbolic campaign.