Adweek’s Top 10 Commercials of the Week

1

Honda ‘An Impossible Made Possible’

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery that rewards repeat viewing.

2

Apple iPad Air ‘Pencil’

With Bryan Cranston (aka Walter White) as narrator—and taking a cue from the visual trickery of a certain scene in Breaking Bad's final episode—the star of this new Apple ad isn't the iPad Air but an old-fashioned No. 2 pencil. Or is it?

3

Sony ‘Water Rock’

Sony's new ad features gorgeous footage of the riverhead area in Kumamoto on the Japanese island of Kyushu. It's all about sound—it uses water sounds recorded around the area to play a version of Pachelbel's Canon.

4

Benjamin Moore ‘Scariest Job in the World’

Painters like to work quickly—and no more so than when the job site is a spooky, abandoned hotel where centuries-old ghosts scare you witless. That was the premise of a new prank video by The Martin Agency for Benjamin Moore.

5

Mini ‘Ahhhhh’

Is there anything scarier than rampaging zombie pageant girls? Highway driving in a Mini perhaps? However, in this well-timed ad, the Countryman model comfortably seats a jock in his letter jacket, a bobby soxer, an axe murderer and a chainsaw-wielding psychopath.

6

National Australia Bank ‘More Give, Less Take’

This new spot for National Australia Bank features an entertainingly bizarre array of pop-culture references, from Jaws and Gremlins to Scooby-Doo and OK Go.

7

Bailey’s ‘Liquid Alchemy’

R/GA London showcases a large, intricate retro-scientific device that mixes ingredients and pours a perfect glass of Baileys in this spot, which helps introduce a line extension infused with Belgian chocolate for the venerable Diageo brand.

8

Booking.com ‘Haunted Hotels’

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam delivers with a series of movie-style posters for Booking.com that dare you to stay at seven of the most haunted hotels in America.

9

Chrysler ‘Miguel Cabrera’

Chrysler loves a good Detroit story. And Detroit Tigers third baseman Miguel Cabrera—last year's Triple Crown winner and American League MVP—makes for a pretty ideal hometown hero.

10

Volkswagen ‘Woofwagen’

There's a Volkswagen that's right for everyone, asserts this new spot—including one for every breed of dog under the sun.