Adweek’s Top 10 Commercials of the Week

10

Oreo ‘Wonderfilled’



For Oreo's "Wonderfilled" campaign, The Martin Agency shows that cookies are all that's needed to tame a myriad of monsters.

9

Getty Images ’85 Seconds’



Getty Images' stock video footage provides the raw material for AlmapBBDO's "85 Seconds" ad, which incorporates 105 clips of people doing all sorts of activities to tell a story that spans decades of the characters' lives.

8

Volkswagen ‘Lucky Man’



A man's luck runs out—but he makes his own—in a new safety spot by Deutsch L.A. for the Volkswagen Passat.

7

Old Spice ‘Baby’



Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a pair of new Old Spice spots pushing the brand's new shave gel.

6

Slo Down Wines ‘Threesomes’



Intemperance comes in many flavors, and Slo Down Wines has pairings for all of them. The California winemaker has rolled out an irreverent campaign, including this ad about how well its Sexual Chocolate wine goes with group sex.

5

Procter & Gamble ‘Maria and Eunice Shriver’



Just in time for Mother's Day, Procter & Gamble released a beautifully crafted four-minute video looking at the life of Eunice Kennedy Shriver—and the subject of motherhood—through the eyes of her daughter, Maria Shriver.

4

Robinsons ‘Pals’



In this evocative spot for Robinsons juice, a twist ending by BBH shows that two young friends aren't exactly what they seem.

3

Kayak ‘Carnival’



A world traveler is supposed to be enjoying a big, carefree street party. But his giant sad-mask and sorry slump reveals his true feelings about the travel site he used to get there.

2

Hot Wheels ‘World’s Best Driver’



Hot Wheels' latest "Hot Wheels for Real" work is a 22-minute live-action ad featuring eight drivers competing in a race for the title of "The World's Best Driver."

1

Union Hearing Aid Centre ‘Eye Test’



Don't believe everything you see and hear in Draftfcb Toronto's ad for Union Hearing Aid Centre. Its new "vision tests" display letters in successively smaller fonts in typical eye-chart fashion—but there's quite a surprise in store.