Adweek’s Top 10 Commercials of the Week: Feb. 1-8


RAM Trucks ‘Farmer’

Using stunning photography and a spellbinding Paul Harvey recording, The Richards Group crafted a moving tribute to the American farmer. Easily the best ad of Super Bowl XLVII.


M&M’s ‘Love Ballad’

Red channels the awesome pomposity of Meat Loaf in this special extended version of the amusing BBDO New York ad that aired on the Super Bowl.


Qualcomm ‘A Dragon Is Coming’

This spectacular spot from OgilvyWest uses a medieval theme—and a particularly adorable reptile—to advertise the company's Snapdragon processors.


Herbaria Tea ‘Fears’

The scariest ad ever made for herbal tea, this crazy spot from Jung von Matt/Neckar shows a homicidal clown and other villains being drowned in a giant cup of water.


Foot Locker ‘Mirror’

Kris Humphries needs a lot of positive reinforcement these days, and he gets it in this funny spot by BBDO New York.


Adobe ‘Animals’

A talking chimp and horse discuss the idiocy of buying Super Bowl ads in this Goodby, Silverstein & Partners ad. Perfect timing, too—it was unveiled the day after the game.


Oreo ‘Whisper Fight’

One of the more pleasant surprises from this year's Super Bowl, this Wieden + Kennedy production showed people whisper-fighting in a library over whether the cream or cookie is the best part of an Oreo.


H&M ‘Short Film: David Beckham’

Guy Ritchie puts his unique touch on H&M's ongoing David Beckham campaign in this short film, which is heavy on the slapstick and light on the clothing.


Carl’s Jr. ‘Sun Tan’

Sports Illustrated swimsuit model Nina Agdal slowly undresses while munching suggestively on a cod fish sandwich in 72andSunny's latest for Carl's Jr.


Viva Vena ‘Fashion Film’

Lizzy Caplan shines in this hilarious parody of pretentious fashion advertising for a real fashion advertiser, Viva Vena.