Adweek’s Top 10 Commercials of the Week: Feb. 1-8

1

RAM Trucks ‘Farmer’

Using stunning photography and a spellbinding Paul Harvey recording, The Richards Group crafted a moving tribute to the American farmer. Easily the best ad of Super Bowl XLVII.

2

M&M’s ‘Love Ballad’

Red channels the awesome pomposity of Meat Loaf in this special extended version of the amusing BBDO New York ad that aired on the Super Bowl.

3

Qualcomm ‘A Dragon Is Coming’

This spectacular spot from OgilvyWest uses a medieval theme—and a particularly adorable reptile—to advertise the company's Snapdragon processors.

4

Herbaria Tea ‘Fears’

The scariest ad ever made for herbal tea, this crazy spot from Jung von Matt/Neckar shows a homicidal clown and other villains being drowned in a giant cup of water.

5

Foot Locker ‘Mirror’

Kris Humphries needs a lot of positive reinforcement these days, and he gets it in this funny spot by BBDO New York.

6

Adobe ‘Animals’

A talking chimp and horse discuss the idiocy of buying Super Bowl ads in this Goodby, Silverstein & Partners ad. Perfect timing, too—it was unveiled the day after the game.

7

Oreo ‘Whisper Fight’

One of the more pleasant surprises from this year's Super Bowl, this Wieden + Kennedy production showed people whisper-fighting in a library over whether the cream or cookie is the best part of an Oreo.

8

H&M ‘Short Film: David Beckham’

Guy Ritchie puts his unique touch on H&M's ongoing David Beckham campaign in this short film, which is heavy on the slapstick and light on the clothing.

9

Carl’s Jr. ‘Sun Tan’

Sports Illustrated swimsuit model Nina Agdal slowly undresses while munching suggestively on a cod fish sandwich in 72andSunny's latest for Carl's Jr.

10

Viva Vena ‘Fashion Film’

Lizzy Caplan shines in this hilarious parody of pretentious fashion advertising for a real fashion advertiser, Viva Vena.