Adweek’s Instant Reviews of the 2016 Super Bowl Ads: Second Quarter

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the second quarter below. 

See all the commercials and our reviews from the other quarters here:

• FIRST QUARTER
• THIRD QUARTER
• FOURTH QUARTER

1

Pepsi “Joy of Pepsi ft Janelle Monae”

2

Persil Proclean “America’s #1 Rated”

3

Toyota “The Longest Chase”

4

Coca-Cola “Coke Mini (Hulk vs. Ant-Man)”

5

OICisDifferent.com “Envy”

6

WeatherTech “Resources”

7

Dollar Shave Club “Zeke”

8

T-Mobile “Drop the Balls”

9

Hyundai “Ryanville”

10

Buick “The Big Game Meets the Big Day”