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Creative brilliance doesn't require a big budget—but it does require a big idea. And this week, we're looking at some of the year's best.
Some, like Netflix's #FU2016 campaign for House of Cards, you've probably heard of. But other, lesser-known honorees like Paul Baker's Bittersweet Pies illustrate that media strategy is often at its best when ad budgets are at their leanest. In the newest episode of Adweek's podcast, Yeah, That's Probably an Ad, our panel of writers and editors reviews the 2016 winners in our Media Plan of the Year awards.
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