On the Line
Hyundai sends out RFPs in its $160 million creative review, which may be sweetened by added dealer work.
Best Spots of 2001
Our 50 Favorite Commercials
Monkeys and poodles and squirrels, oh my! Not to mention Chuck Woolery, Charo and Neil Diamond (or is that Will Ferrell?). We reviewed more than 2,000 spots to select the best of last year’s TV advertising. Plus, our playful choice for Best Campaign.
After pitching Saturn’s Ion vehicle, Goodby, Silverstein & Partners last week walked away with the entire $300 million ad account. As longtime incumbent Publicis & Hal Riney prepares for layoffs, Rich Silverstein describes the win as “bittersweet.”
Cisco Systems is set to route an RFP to 10 agencies this week. The incumbent, Hill, Holliday, is choosing not to defend. The switch follows a number of organizational changes at the networking giant, including the hire of a new chief marketing officer.
Just months after taking over as CEO at Young & Rubicam in San Francisco, Penny Baldwin has promoted Kathy Murphy from general manager to COO.
One of Murphy’s tasks will be to cultivate relationships with other local WPP companies.
After mulling plans to close it, TBWA\Chiat\Day is leaning toward downsizing its San Francisco office, sources said. Part of the goal is to keep Chuck McBride on board.
Agency of the year In a period of interactive agency busts, R/GA landed 12 new accounts while maintaining its crystal-clear creative vision. Kipp Cheng visits the innovative i-shop.
Plus, a look at four agencies’ formulas for success in the interactive world. The myths vs. the realities of online advertising. And a rundown of the 50 biggest i-shops.
Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online’s Premium Services.
On the Line