Back in the Game
Best Spots of 2001
Our 50 Favorite Commercials
Monkeys and poodles and squirrels, oh my! Not to mention Chuck Woolery, Charo and Neil Diamond (or is that Will Ferrell?). We reviewed more than 2,000 spots to select the best of last year’s TV advertising. Plus, our playful choice for Best Campaign.
Volkswagen is seeking a Hispanic agency. While the “Drivers wanted” campaign plays well among diverse market segments, VW said it does not resonate with Latinos. At least three shops in the South and Southwest are among “a handful” of contenders.
EASING UP ON “BUBBA”
EnviroMedia has revamped its long-running “Don’t mess with Texas” anti-litter campaign. Four new television spots by the Austin, Texas, agency shift the focus from the truck-driving “Bubba” to Texans under 24. The work, which broke in late January, is airing in six in-state markets.
LET GO AT PUBLICIS
Seth Werner has been dismissed as president and creative chief of Publicis in Mid America”s Dallas, Chicago and Indianapolis offices. The contract of Werner, former co-chairman of Publicis in Dallas, expired recently and was not renewed.
J. Walter Thompson unfurls new advertising for Houston’s Museum of Fine Arts to promote a historical exhibit of Texas flags. The radio, television and print push began last month.
Agency of the year In a period of interactive agency busts, R/GA landed 12 new accounts while maintaining its crystal-clear creative vision. Kipp Cheng visits the innovative i-shop.
Plus, a look at four agencies’ formulas for success in the interactive world. The myths vs. the realities of online advertising. And a rundown of the 50 biggest i-shops.
Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online’s Premium Services.
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