‘Adweek’ to Expand Digital Offering

NEW YORK In this rapidly changing media and advertising environment, Adweek is continually evolving its offerings to meet the needs of its audience on each platform—in digital, print and in person.

Sabrina Crow, senior vice president of the media and marketing group at Nielsen Business Media, said, “Today, Adweek is focused not on the antiquated idea of a weekly-only model, but on the minute-by-minute schedule that our audience desires.

“While our magazine continues to be an essential element of this iconic, multi-platform brand, we are moving with our audience by relaunching Adweek.com to maximize the value we provide our community—delivering the most robust content in the industry 24/7 replete with exclusive Nielsen data. In addition, we will publish 36 print issues next year, beginning in the first quarter of 2008, and continue to engage the community through our events and forums,” said Crow.

“It’s great to see Adweek staying ahead of the marketplace by finding a way to deliver the two things we really want: instant news and thoughtful opinion,” said Mark Goldstein, vice chairman, CMO, BBDO North America.

Added Goodby, Silverstein & Partners co-chairman Jeff Goodby, “This business happens night and day now. You take a nap and everything’s suddenly different. This is a bold change that addresses all that with the immediacy of online and the depth of print. I think everybody will be looking forward to it.”