Adweek Daily Brief: R/GA Celebrates Its 33 Lions Wins

Our new take on '24 Hours in Advertising'

Microsoft is handing off its display, mobile and video ad sales to AOL, but the software giant denies that there will be any jobs cuts. Plus, R/GA celebrates its massive success at the Cannes Lions festival. The digital shop won 33 Lions this year.


New on Adweek:

R/GA celebrates a big year at Cannes
Digital agency R/GA came away from Cannes with a record-breaking 33 Lions, an Agency of the Year nod and Lion of St. Mark award for founder and CEO Bob Greenberg. 

Microsoft streamlines its ad business
As Microsoft prepares to hand over its display, mobile and video ad sales to AOL, Bloomberg reported Microsoft would lay off 1,200 people. Microsoft, however, denied any job cuts.

Narragansett takes off with a small media budget 
With a meager $100,000 media budget to work with, and guerilla marketing campaigns, Narragansett Brewing Company has been able to revive its brand.

Millennials use fake birthdays for perks
Research from Mindshare North America's Shop+ suggests 26 percent of millennials provide retailers with fake birthdays to get some sort of discount.

Shutterstock challenged creatives in Cannes
Shutterstock challenged six art directors in Cannes, giving the group 20 minutes to design an airplane wrap for an airline using Photoshop, Illustrator and images from Shutterstock. 


Around the Web:

Google apps rival Facebook
A study from Forrester Research says that people spend roughly the same amount of time using Facebook and Google apps on their phones. (The Wall Street Journal) 

Shazam will sell more ads
A new feature on Shazam will allow users to follow their favorite artists, a move that may help the music recognition app increase its ad sales. (Business Insider) 

Discovery scores rights to Olympics
Discovery Communications scored exclusive European rights to broadcast the next four Olympic Games, the first time one company holds those rights across the continent. (The New York Times)

5 things to know about Apple Music
Apple Music, a new music streaming service, launched today. Here are five things you need to know about the new service. (CNN Money)

Creatives discuss vertical video
While the rest of the video world may be behind vertical videos, a handful of agency creatives say they absolutely hate the trend. (Digiday) 


Industry Shake-Ups: 

Arthur Sadoun continues to rise within Publicis Groupe
Global CEO of Publicis Worldwide, and potential successor to Maurice Lévy, Arthur Sadoun added oversight of MSLGROUP to his list of responsibilities. (Adweek)