Adweek Daily Brief: LinkedIn to Offer Free Lynda.com Courses

Plus another bleak driving PSA and how Gap lost its mojo

LinkedIn is rolling out free 30-day trails of Lynda.com classes for its LinkedIn Premium users. It acquired the onlone-education site in April. Meanwhile, Ireland delivers another heartbreaking safe-driving PSA directed by Martin Stirling, the man behind the "Most Shocking Second a Day" spot for Save the Children.  


New on Adweek:

LinkedIn starts to put Lynda.com to use
After buying education site Lynda.com in April, LinkedIn is finally revealing its plans for the site. LinkedIn Premium users will get 30 days to try Lynda.com classes for free.

A new bleak driving PSA out of Ireland
The latest driving PSA out of Ireland, from director Martin Stirling for the Road Safety Authority, warns parents about the danger of turning around to look at your kids while driving.

FCC hits AT&T with $100 million fine
The Federal Communications Commission hit AT&T with a $100 million fine for misleading consumers about its unlimited data plans. 

Gap's branding problem
Gap recently announced it plans to close 175 of its stores. It's lost its brand identity, analysts say, and needs to get it back to succeed.

Havas loans out its interns
The internship program at Havas Chicago is putting its interns up for hire for local businesses and the interns are sharing their experiences via Periscope.  


Around the Web:

Brian Williams to stay with NBC, but not Nightly
NBC News announced that it will officially replace Brian Williams with Lester Holt as the anchor of Nightly News. Williams will however remain at NBC News. (Time)

Podcasts continue to grow, slowly
Podcasts continue to gain in popularity, slowly. Advertisers are also seeing the benefits of running ads during podcasts. (The New York Times)  

How millennials feel about their managers
A panel of millennials speak openly about their managers and what they don't understand about the millennial generation. (Digiday) 

A woman will come to the $10
A recent campaign aimed to put a woman's face on the $20 bill, but instead, by 2020 a woman will be featured on the $10, because that bill is due for a makeover. (Bloomberg) 

Inside Airbnb's $24 billion valuation
Airbnb told potential investors earlier this year that it's planning on $850 million in revenue for the year, three times its revenue from 2013. Now the company says $900 million is likely. (The Wall Street Journal) 


Industry Shake-Ups: 

Ogilvy CEO steps down
Global CEO of Ogilvy & Mather Miles Young stepped down from his role at the agency. Young will take a administrative position at Oxford University. (Adweek)