Agency mcgarrybowen made a mobile game for Verizon that could help save the world (if there's ever an asteroid hurtling toward Earth), while Facebook rolled out a new immersive ad format, similar to Instant Articles.
New on Adweek:
Mcgarrybowen's life-saving mobile game
Agency mcgarrybowen created a mobile game with Verizon that could help protect the Earth from asteroids.
New ads for Facebook that brands will actually like
Facebook rolled out a new immersive mobile ad format, similar to Instant Articles for publishers, at Cannes.
Google and Red Robin make a cool banner ad
No one really likes banner ads, but Google and Red Robin made one for Red Robin's Terminator Genisys campaign that people might actually enjoy.
A look at The Pub, a branded content shop
Branded content shop The Pub, part of Co:Collective, spoke with Adweek about its business model and longterm goals.
How brands can improve on social
A survey released by Social@Ogilvy and SurveyMonkey gives some insight into how brands can get better on social media, without worrying about likes.
Around the Web:
Tinder goes public
IAC/InterActiveCorp, a company that owns dating apps including Tinder and Match.com, announced it plans to take the apps public. (The New York Times)
Recalls for Lululemon
Lululemon recalled 318,000 drawstrings from hoodies after a number of injuries were reported. (Washington Post)
In Paris Uber riots, police step in
France has ordered police to crack down on Uber in Paris after violent riots broke out across the city. (CNN)
Whole Foods says its not overcharging
Whole Foods was accused of overcharging customers in New York City for produce. The brand has started to respond to angry customers on Twitter. (Mashable)
Kids still want soda with McDondald's Happy Meal
While McDonald's is no longer putting soda as on option for its kids menu, the fast-food chain says kids still want to order sodas. (Bloomberg)
Accounts in review
Priceline narrowed its creative search down to seven shops, while Ragú/Bertolli sauces will completed its search. (Adweek)