Adweek Daily Brief: Brands Support Same-Sex Marriage Ruling

Plus ALS Ice Bucket Challenge wins at Cannes

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The ALS Ice Bucket Challenge came away with a few big wins in Cannes, scoring two gold Lions in the Branded Content & Entertainment category, while brands showed their support for the Supreme Court's decision legalizing same-sex marriage in every state. 


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Ice Bucket Challenge wins big in Cannes
The ALS Ice Bucket Challenge scored two gold Lions in the Branded Content & Entertainment category. For the second year in a row, no Grand Prix award was handed out in this category.

Winning brand tweets following Supreme Court ruling 
Following the Supreme Court's ruling on same-sex marriage, brands cleverly showed their support on social media with a set of inspiring and creative tweets. 

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