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Working Harder
McD’s Boston Puts Arnold on Notice
Arnold Communications handles more than $100 million in billings for regional McDonald’s co-operatives across the country. One of its largest, the Boston Region Co-op, will “review” its agency relationship, which dates back some 30 years.
SIMPLY DEVINE
One of the country’s leading and oldest independent soft- drink bottlers has hired Devine & Pearson following a review. On tap for Polar Beverage is a makeover for its packaging and logo, a first in more than a decade.
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