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Advertisers continue to move toward fees as a means of compensating agencies. Labor-based fees have become more prevalent during the past 18 months, with 46 percent of respondents using them in September 2002, up from 30 percent in April 2001. The use of project fees increased the least during that period, to 38 percent from 34 percent.
More than two-thirds of advertisers appear to be satisfied with their current compensation methods: 68 percent of respondents said they were not considering a switch.
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