The Adweek 50

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50. Trei Brundrett
Company: Vox Media
Title: VP, Product and Technology
Age: 35
V.C. Funding: $23.5 million
Location: New York
Under Brundrett’s direction, Vox Media has evolved into one of the most agile Web-based publishers. Building a proprietary content management platform, his technology powers the journalists of The Verge, Polygon and over 300 SB Nation fan-created media properties. Focused on functional and design-rich technology, Brundrett and Vox have pushed past conventional Web design with efforts such as StoryStream, which populates a writer’s updates in real time to provide an organized and intuitive history of complex breaking news. —C.W.


49. Jeff Lanctot
Company: Razorfish
Title: Global CMO
Age: 40
Revenue: $500 million
Location: Seattle
A year ago, Lanctot grabbed headlines by returning to Publicis’ Razorfish as chief media officer following a 16-month stint at Microsoft. Since his return to the agency, he has focused on Razorfish’s performance marketing strategies and multiplatform effectiveness via display, search and social. Lanctot, who also helped develop social ad units with Facebook, Twitter, LinkedIn and Foursquare for clients like Coors, Levi’s and McDonald’s, is key to positioning the agency for the Big Data era. —C.H.


48. Britt Hayes
Company: JWT
Title: Director, Creative Management
Age: 42
Revenue: $350 million (U.S.)
Location: New York
No wonder JWT North America chief David Eastman calls Hayes his “secret weapon.” Hayes is as skilled at the recruitment of top talent as she is the day-to-day management of creative staff. Known for her matchmaking acumen, she is well connected in an industry where the assets ride down the elevator every night. This year, Hayes was instrumental in two key personnel moves, tapping Crispin’s Jeff Benjamin as North America CCO and Goodby’s Mike Geiger as the region’s chief integration officer. —N.O.


47. Paul Suchman
Company: BBDO New York
Title: EVP, Senior Director
Age: 44
Revenue: $250 million (N.Y.)
Location: New York
Suchman has almost single-handedly built BBDO’s b-to-b operation to where it now accounts for over 25 percent of the New York shop’s revenue. Among the accounts he manages are Motorola Solutions, Monster.com and The Economist. In his six years there, he’s become known for his scrappy, tenacious approach, bringing BBDO’s business-to-consumer storytelling to the b-to-b world. —N.O.


46. Peggy Walter
Company: Leo Burnett
Title: Director, Celebrity Services
Age: 52
Revenue: $450 million (U.S.)
Location: Chicago
Every time you see Dean Winters wreak havoc in one of Allstate’s “Mayhem” spots, Walter is there, behind the curtain. For the past 17 years, she has been Leo Burnett’s resident talent agent, negotiating and administering contracts between the Publicis shop’s clients and the A-list celebrities who appear as spokesmen, record voiceovers and license their music for brand promotions—not to mention lesser-known actors behind such iconic characters as Tony the Tiger and Ronald McDonald. An indispensable fixer and agency linchpin, Walter has worked on more than 100 deals this year alone, touching all facets of Leo Burnett’s business. —G.B


45. Gaston Legorburu
Company:
SapientNitro
Title: Worldwide Chief Creative Officer
Age: 42
Revenue: $685.6 million
Location: Miami
Legorburu has led SapientNitro’s rise over the last six years, accented by a chatter-worthy Fiat TV spot with supermodel Adriana Lima during the Super Bowl. Legorburu hasn’t just led inspired creative—he’s brought cash to the till, nabbing major brands like Harley-Davidson, The Home Depot, LeBron James and Nascar. He’s also poached top creative talent, hiring Alan Schulman from Adobe and Andre Matarazzo from Possible Worldwide as well as luring digital creative veteran Gary Koepke, who had been at Modernista! for more than a decade.
—Chris Heine


44. Sam Olstein
Company:
Ignition Factory East/OMD
Title: Director
Age: 28
Revenue: $444 million (OMD)
Location: New York
Olstein has something most in the media agency world don’t: a Hollywood Rolodex, plus a deep understanding of how celebrities and brands work together. An expat of talent agencies ICM and Paradigm, his skills have proven valuable at OMD’s innovations unit. He helped to team up Olympian Usain Bolt and Gatorade for the iPhone game Bolt. The app was a hit, cracking 1 million downloads on the same summer day the real-life Bolt won gold at the 4x100. —G.B.


43. Michael Lombardo
Company: HBO
Title: President, Programming
Age: 55
Revenue: $3 billion
Location: New York
Not so long ago, pay channel HBO’s fortunes were in doubt. Chris Albrecht, the man who brought the net The Sopranos and Six Feet Under, had departed, each of those long-running hits had run its course, and while every critic adored The Wire, it seemed they were the only ones watching. Lombardo became programming chief in 2007, and the friendly, understated exec ushered in Emmy magnets like Mildred Pierce and The Pacific as well as hit series True Blood and Game of Thrones. Future projects from Michael Chabon and Stephen King spell an even brighter future. While not advertising-supported, HBO adds billions to Time Warner’s bottom line. —S.T.


42. Dario Spina
Company: Comedy Central
Title: EVP, Integrated Marketing
Age: 43
Revenue: $14.9 billion (Viacom)
Location: New York
Spina is responsible for brokering inspired integrations like that which paired The Colbert Report and Kraft. Those who might question the marriage of comedy and brand marketing needn’t worry. When Colbert essentially performed a Wheat Thins brand memo as a comedy routine on his nightly show, Kraft suits weren’t nervous—in fact, they thought the bit killed. “Let’s face it,” said a spokesman, “our brand memo is a lot funnier when it’s read by Stephen Colbert.” Not untrue. —S.T.


41. Bud Caddell
Company: Deutsch
Title: SVP, Director of Invention
Age: 29
Media Spend: $1.4 billion
Location: Los Angeles
When Tesco’s Fresh & Easy grocer wanted to seize on the Pink Slime controversy, Caddell cooked up, in under two hours, the idea for its “Meat Swap” stunt, which let consumers trade ground beef they’d bought at other stores for the client’s own chuck. As a digital thinker with a grand mandate—and after only a year at the agency—Caddell’s title might raise some eyebrows. But given the shop’s forthcoming online experiment for Pop Secret popcorn, he seems positioned to actually help sell-through—and maybe even deliver—the sort of rapid-fire, iterative client work that agency geeks are always fantasizing about. —G.B.

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40. Robin Steinberg
Company:
MediaVest USA
Title: EVP, Director, Publishing Investment and Activation
Age: 44
Oversees: $500 million
Location: New York
When Steinberg takes a stand, publishers listen. This year she demanded magazines provide readership data on their nascent tablet editions. Through her roles at MediaVest, where she oversees blue-chip accounts like Walmart, Microsoft and Coca-Cola, and in industry groups like the 4As, Steinberg is a force to be reckoned with. Known for pushing innovative ad solutions, she’s also a key advocate for evolving metrics as the definition of publishing has grown to encompass Web and mobile platforms. —L.M.


39. Lou LaTorre
Company:
Fox Cable Networks
Title: President, Ad Sales
Age: 58
Revenue: $8.8 billion
Location: New York
LaTorre directs sales strategy and ops for a roster of properties including FX, National Geographic Channel and Big Ten Network. Together, the lineup brings in more than $1.3 billion in annual ad sales, dollars that target a cohort of males in their late 30s, making other nets green with envy. (FX alone bristles with more male energy than The Expendables.) With some 30 years of TV sales under his belt, LaTorre remains a true innovator, and he’s as at home selling emerging properties like the UFC as he is repping popcorn movies. —A.C.


38. Andy  Donchin
Company:
Carat, North America
Title: EVP, Director, National Broadcast and Media Investments
Age: 53
Media Spend: $6.3 billion
Location: New York
While Donchin believes TV is the most accountable medium, he’s not satisfied with good enough. A spirited advocate of enhancing Nielsen data with intel on social media performance and purchasing behavior, Carat’s TV guru remains dedicated to furthering the development of precision-targeted ads. In January, the highly regarded Donchin was awarded General Motors’ plum $3 billion media account, adding to existing clients including Pfizer, Nokia, Disney Parks and Viacom. —A.C.


37. Dave & Matt Stopera
Company: BuzzFeed
Title: Editors
Age: Dave, 21; Matt, 25
V.C. Funding: $27 million
Location: New York
The Stopera brothers are the impresarios behind BuzzFeed’s irresistible content. While much has been written about editor in chief Ben Smith’s hire, many of the site’s most iconic—and viral—posts come from the minds of the Stoperas, who penned “The 21 Absolute Worst Things in the World” (5.7 million views, 355,000 Facebook likes) and “The 45 Most Powerful Images of 2011” (the top BuzzFeed post, with 11.6 million views, 884,000 Facebook likes). If any two people understand how to engage an audience for the social Web, it’s these guys. —C.W.


36. Geri Wang
Company: ABC
Title: President, Sales and Marketing
Age: 52
Revenue: $4.9 billion
Location: New York
Despite finishing last in the 18-to-49 demo, Wang was able to maintain ABC’s position as the No. 2 draw for advertising dollars. In the 2012-13 upfront, she booked $2.5 billion in early commitments on 7 percent CPM hikes, as female-targeted brands flocked to tent-pole series like Grey’s Anatomy and Modern Family and newbies 666 Park Avenue and Nashville. And as a cherry on top of the sundae, a new initiative designed to steer clients to on-demand viewers has fostered a significant ancillary revenue stream. —A.C.


35. David Perry
Company: Saatchi & Saatchi
Title: Director, TV Production
Age: 68
Revenue: $200 million
Location: New York
In an industry rife with turnover, Perry is a paradigm of stability, having worked at the same agency for 23 years—a period during which Saatchi has had six different creative chiefs. Calm, adaptable and supportive, he’s like the rhythm guitar player in a rock band, keeping his head down, lining up shoots for the likes of Procter & Gamble, General Mills and Miller, and leaving the spotlight to others. Yet, his is a crucial job at an office that generates an estimated $200 million in revenue annually. Perry is also highly respected by his agency peers, as evidenced by his 15-year run as head of the 4A’s broadcast production committee. —A.M.


34. Sal Candela
Company: PHD
Title: Mobile Director
Age: 28
Media Spend: $3.3 billion (U.S.)
Location: New York
Five years since the first iPhone made every year look like it was going to be the year of mobile marketing, mobile today still snags just 1 percent of ad budgets. Candela is in the trenches. His responsibilities include briefing the agency’s clients on their place in the mobile landscape and convincing them of the medium’s value. Over the past year, he’s persuaded some 20 clients to up their mobile spending—and pushed conservative brands like GlaxoSmithKline’s Tums to forge partnerships with tech startups like Shopkick, which gives consumers rewards for scanning barcodes. —G.B.


33. Doug Fallon  & Steven Fogel
Company: Grey
Title: Creative Directors
Age: Fallon, 40; Fogel, 37
Revenue: $10 million (DirecTV)
Location: New York
These guys know funny and, more importantly, how to present it. Whether facing their boss or hundreds of franchisee owners, their timing, delivery and perfectly off-color lines elicit howls of laughter. The joke inside Grey is that they can sell anything to creative chief Tor Myhren, who sometimes cracks up at just the title of a prospective ad. With “Get Rid of Cable” for DirecTV, a brand with an annual media budget of $360 million, the funny men take real cable frustrations to absurdist lengths, earning awards, business growth and even a shoutout from Bill Clinton at this year’s Cannes festival. —A.M.


32. Sona Chawla
Company: Walgreens
Title: President, E-Commerce
Age: 45
Revenue: $72.5 billion
Location: Deerfield, Ill.
Walgreens has been leveraging digital since 1998 when it launched walgreens.com, and Chawla, who joined the company 10 years later, is moving the retail giant even more aggressively into the digital age. With mobile, Walgreens was the first to market features like prescription “refill by scan” in under 30 seconds. In digital, it’s used innovative couponing on Foursquare and Facebook. Formerly with Dell, Chawla is living up to the challenge of making digital central to nearly everything that happens at Walgreens while driving store traffic and increasing online profitability. —N.O.


31. Paul Caine
Company: Time Inc.
Title: EVP, Chief Revenue Officer
Age: 47
Revenue: $3.7 billion
Location: New York
Caine’s job is a mammoth one. He’s responsible for all ad sales and marketing revenue at the venerated magazine publisher as it transforms itself for a digital world. Caine’s influence bridges four key groups—Style & Entertainment, Lifestyle, Sports, and News. He has oversight for units including Branded Solutions, Research and Insights, and Targeted Media. He also serves as president and group publisher of the Style & Entertainment Group, where he oversees titles such as InStyle and Entertainment Weekly, and serves on the boards of the Interactive Advertising Bureau and MPA. —T.C. 

 

 

 

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30. Ava Jordhamo
Company: Zenith Media
Title: President, New York
Age: 47
Media Spend: $7.8 billion
Location: New York
One of the most skillful negotiators in the business, this Queens, N.Y., native inherited Zenith’s national broadcast accounts from Peggy Green. In her nearly 20 years at Zenith, Jordhamo has made a name for herself as a true innovator, developing lapel-grabbing sponsorship opportunities like the Today show’s Toyota Concert Series and the Toyota Halftime Report on NBC’s top-rated Sunday Night Football. Along with the automotive account, Jordhamo’s roster of clients includes Verizon, JPMorgan Chase, Sonic, Nestlé and Boston Beer. —A.C.


29. David Cohen
Company: Universal McCann
Title: Chief Media Officer
Age: 42
Media Spend: $16 billion
Location: New York
This digital pioneer has worked in Internet advertising for 16 years. He started at UM by launching its digital practice in 2001 and climbed the ranks to become global digital officer in 2011. Even in his current role leading North American planning and buying, he remains the digital go-to guy at the media agency. He raised UM’s profile on the outside as chair of the 4As digital marketing committee and by serving on advisory boards of Google, Yahoo and AOL. His humor and sarcasm infuse the drier stuff of media management, making such granular detail more accessible at agency meetings. —N.O.


28. John Landgraf
Company: FX Networks
Title: President and General Manager
Age: 50
Revenue: $1.3 billion
Location: Los Angeles
Landgraf steers all entertainment and business ops for the nets. Last year was FX’s most lucrative, as advertisers rushed to align themselves with a slate of daring original dramas (Justified, Sons of Anarchy, American Horror Story) and outré comedies like The League, Louie and Archer. The secret sauce? A multimillion-dollar roster of popcorn flicks that offers reach and keeps FX one of cable’s leading networks in the all-important 18-to-49 demo. Showrunners say Landgraf is the first guy to pitch if you’re looking to make shows for the smart set. —A.C.


27. Teddy Goff & Zac Moffatt
Company: Obama and Romney  presidential campaigns
Title: Digital Directors
Age: Goff, 27; Moffatt, 33
Facebook Likes: Obama, 28.5 million; Romney, 6.8 million.
Twitter Followers: Obama, 19.7 million; Romney, 1.1 million
Location: Chicago, Boston
While not household names, Moffatt and Goff are key players in securing the White House for their bosses. Goff, who cut his teeth doing new media for Barack Obama’s 2008 campaign, now runs his digital re-election efforts, helping build Dashboard, a complex networking and data organization tool to organize from the executive to grassroots level. Moffatt led the creation of a completely new digital infrastructure aimed at engaging voters on social media and the Web for Mitt Romney. With this billed as the first truly digital election, these guys are the unsung heroes of the run for the White House. —C.W.


26. Quentin George
Company: IPG Mediabrands
Title: Chief  Innovation Officer
Age: 43
Media Spend: $35 billion
Location: New York
Last November, George, the expat of Organic Inc. and Razorfish who had served as Mediabrands’ chief digital officer for nearly three years, was named to the new post of chief innovation officer at IPG’s media-management arm. He’s had a fuller-than-full plate, responsible for the development of intelligence resources including the IPG Media Lab, which pairs clients with tech and media partners; the Virtual Lab, an internal, Web-based client resource; and Magna Global, which handles forecasts, insight and negotiation strategy across all media channels at Mediabrands. —T.C. 


25. Michael Clinton
Company: Hearst Magazines
Title: President, Marketing and Publishing Director
Age: 57
Oversees: $1 billion
Location: New York
Overseeing more than $1 billion in annual revenue at the publisher of titles like Good Housekeeping, Cosmo and Esquire, Clinton supervises a business that has doubled over the past couple of years through organic growth, new products and the $900 million acquisition of Hachette Filipacchi Media. Responsible for all sales and marketing, Clinton has been a key player in the Hachette integration as well as the launch of the wildly successful Food Network and HGTV magazines. He’s also given the green light to brand extensions from Elle Accessories to MarieClaire@Work. And his influence extends far beyond Hearst Tower: Clinton serves as chairman of the magazine trade group MPA, where he led the CEO search resulting in the selection of Reader’s Digest Association and Condé Nast alum Mary Berner. —Lucia Moses


24. Jennifer Zimmerman
Company: mcgarrybowen
Title: Chief Strategic Officer, North America
Age: 46
Revenue: $175 million
Location: New York
Zimmerman is a dynamo with incredible energy and a mother’s touch, often asking colleagues how they’re doing before getting down to business. Her gift, however, is her innate ability to cull startlingly fresh insights out of complex, murky business situations and translate that into a lucid marketing message. That alone makes this big thinker a most valuable player to key accounts like Verizon, Kraft Foods and Disney at a shop that surpassed the $175 million revenue mark last year, winning Adweek’s U.S. Agency of the Year. —A.M.<


23. Patrick Stokes
Company: Salesforce Marketing Cloud
Title: VP, Product Management
Age: 32
Revenue: $2.27 billion
Location: New York
As product chief at social marketing software company Buddy Media, the former IBM developer’s charge is to put easy-to-use tools in marketers’ hands. A tech company doesn’t sell to CRM giant Salesforce for $689 million without a solid product, and Stokes’ fingerprints are all over Buddy’s offerings. Stokes is integrating Buddy products with those of Salesforce’s social analytics arm Radian6 for the newly created Salesforce Marketing Cloud. —T.P.


22. Ryan Murphy
Projects: Glee, The New Normal
Title: Showrunner, Exec Producer
Age: 46
Net Worth: $20 million
Location: Los Angeles
As the creative force behind Fox’s musical dramedy Glee and the cray cray FX anthology series American Horror Story, Murphy is one of television’s most versatile storytellers. (Oh what we wouldn’t do to see a crossover episode!) This fall, Murphy steers his narrative talents in yet another direction, delivering the half-hour, single-camera comedy The New Normal to NBC. The show, which spins a yarn about a gay couple and the surrogate tapped to bear their child, is Murphy’s attempt at exploring polarizing social issues in a comedic context; in a sense, Normal is Norman Lear for the Obama era. —A.C.


21. Ross Honey
Company: Microsoft
Title: General Manager, Xbox LIVE Entertainment, Microsoft Advertising
Age: 43
Revenue: $73.7 billion
Location: Redmond, Wash.
Honey and team are at the center of the digital living room, with 67 million Xbox units and over 40 million subscribers of Xbox LIVE, a Web/TV platform for games, chatting with friends, buying movies—and watching ads. Xbox aims to reinvent the :30 with NUads, incorporating Xbox Kinect’s nifty gesture-based controls. MS also boasts partnerships with over 40 content providers such as Major League Baseball, SyFy and HBO. And instead of trying to reinvent the cable business, Xbox is turning into a cable box for partners like Comcast and Verizon.—Mike Shields

 

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20. Laurel Orley
Company: Mindshare
Title: Operations Director, Unilever
Age: 32
Revenue: $200 million (U.S.)
Location: New York
Keeping the trains on time for one of the agency’s largest accounts (Unilever spent nearly $620 million in U.S. media last year) is a massive undertaking, but this self-starter handles it with aplomb. This, despite myriad responsibilities, ranging from prepping reports for the client and coordinating efforts of the account team to programming daylong deep dives on hot topics like mobile marketing. She’s like a Velcro wall for Unilever—most everything related to the account sticks to her.—A.M.


19. Sharon O'Sullivan
Company: Discovery Communications
Title: SVP, Advertising Sales
Age: 44
Revenue: $4.2 billion
Location: New York
One of the toughest jobs in TV is to sell a network whose ratings are so ascendant that the marketplace hasn’t yet caught up, but that’s what O’Sullivan did this year with Investigation Discovery. The conglomerate overall saw a 9 percent bump in the upfront, and when asked why, Discovery chief David Zaslav pointed to, among other things, favorable pricing at ID. Though the net still has a way to go before ad prices reflect ID’s ratings success, O’Sullivan has already made a splash with clients. The company’s near-mythical ad sales honcho Joe Abruzzese handpicked O’Sullivan, who is likely to be a force at Discovery for years to come. —S.T.


18. Shiv Singh
Company: PepsiCo
Title: Global Head of Digital, PepsiCo Beverages
Age: 35
Revenue: $66.5 billion
Location: Purchase, N.Y.
Singh understands that consumers expect more than ever from brands—and that every consumer is, in essence, his or her own media company. With that top of mind, Singh and his team have engaged in real-time marketing initiatives to inject Pepsi’s beverage brands seamlessly into the consumer’s daily routine. With innovative projects like a social vending machine, Singh has woven technology into the marketing fabric of the food and snack giant, keeping them relevant for a digital future. —C.W.


17. Erik Martin
Company: Reddit
Title: General Manager
Age: 33
Unique Visitors: 42.9 million (August 2012)
Location: San Francisco, New York
Reddit has come a long way since 2008, when Martin came on as a community manager. Since then, he has been involved in all aspects of its growth, from CEO searches to keeping tabs on hundreds of community moderators. Thus, the Advance Publications property has built and maintained a formidable community that made the brand mainstream and, in part, helped to stop SOPA and PIPA censorship legislation. (It even got love from President Obama this campaign season.) There’s no sign of Reddit slowing down: In August, it snagged a record 3.4 billion (with a “b”) page views.—Charlie Warzel


16. Kris Magel
Company: Initiative
Title: EVP, Director of National Broadcast
Age: 41
Media Spend: $5.7 billion
Location: New York
A true believer in the power of TV, Magel is also something of a futurist—one who understands that as the medium evolves, so too does the nature of the viewer’s relationship with it. Magel was one of the first buyers to recognize the enhanced value offered by the marriage of digital media to linear TV, and his analytical approach to the marketplace and unwavering advocacy for clients have made him one of the most respected buyers in the business. Clients include MillerCoors, Hyundai/Kia, Victoria’s Secret, Nikon and SC Johnson. —A.C.


15. Bill McGoldrick
Company: USA Network
Title: EVP, Original Scripted Programming
Age: 38
Revenue: $1.7 billion
Location: New York
McGoldrick rose through the ranks at USA, starting on onetime flagship Monk before leaving for Spike TV during its brief success. He returned to USA in 2009 to help shepherd a slew of serialized dramedies. Suits, Necessary Roughness, Fairly Legal, Common Law, Political Animals—his programming picks are integral to the net’s ratings dominance, and he’s helped develop a cocoon of marketing and scheduling support to make those shows hits. It takes a lot to remain No. 1 in basic cable week after week, but he pulls it off. —S.T.


14. Doug Scott
Company: OgilvyEntertainment
Title: President
Age: 44
Revenue: $7 million
Location: New York
This one-man idea engine has risen to the challenge of teaching old clients new tricks, having created documentaries, Webisodes, blogs and TV integration deals for IBM, BP, American Express, DuPont and Unilever. Six years in and the branded content practice Scott started at Ogilvy & Mather generates an estimated $7 million a year—a seemingly small figure, yet a prime example of brand-media integration and big agency reinvention. Outside Ogilvy, he’s also a force, as North American chairman of the Branded Content Marketing Association and a speaker at industry conferences. Passionate and exacting, he’s a skilled deal maker—a must for someone who stands at the intersection of brands, agency executives, media companies and the entertainment industry.—Andrew McMains


13. Tim Bayne & Lauren Connolly
Company: BBDO
Title: EVP, Senior  Creative Directors
Age: Bayne, 40;  Connolly, 37
Revenue: $690 million (U.S.)
Location: New York
When fans rooted for their fave Super Bowl spots in YouTube’s 2012 Ad Blitz, M&M’s naked candy dance party ranked No. 1. Key client Mars spent $106 million advertising the melt-in-your-mouth brand across media last year, per Kantar. Bayne and Connolly, 12-year vets of the agency, run M&M’s creative across TV, print and digital, keeping its cast of hard-shell characters appetizing to consumers. They also oversee PepsiCo’s Mountain Dew, Duncan Hines and Vlasic. —G.B.


12. Lisa Mann
Company: Kraft Foods
Title: VP, Cookies and Marketing Services
Age: 49
Revenue: $54.4 billion
Location: East Hanover, N.J.
Celebrating the 100th birthday of the iconic Oreo was top priority for Mann in her current role, which she assumed 18 months ago. Oreo’s centennial was a textbook example of how to do brand anniversaries. Her team coordinated just about every media and marketing channel possible and the world’s best-selling cookie increased sales 9 percent as a result. Mann came well-prepared: In her previous role at the CPG giant, she led the charge to engage consumers  in-home, out-of-home and in-store. —Noreen O’Leary


11. Seth Winter
Company: NBC Sports
Title: EVP, Sales and Marketing
Age: 52
Revenue: $4.2 billion
Location: New York
Winter sold more inventory for the London Olympics than any Games package in history, reaching the $1 billion mark shortly before the Opening Ceremony. Prudent ratings guarantees and a surprising run of record deliveries (219.4 million viewers) let him free up another $250 million in inventory that had been set aside for make-goods. NBC managed to break even on the $1.28 billion event, erasing an anticipated $200 million loss. And he’s already moved $200 million in ad time tied to the 2014 Sochi Games. —A.C.

 

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10. Jon Steinlauf

Company: Scripps Networks Interactive
Title: EVP, Ad Sales, Marketing
Age: 55
Revenue: $2.1 billion
Location: Knoxville, Tenn.
Steinlauf assumed his current post last November after having joined Scripps in 2000—but he’s made his mark quickly. Upfront commitments broke the $1 billion barrier for the first time this year. While Scripps may not produce programming darlings on the scale of Mad Men or True Blood, it punches well above its weight among advertisers with hit cable properties like Food Network, The Cooking Channel and HGTV. One secret to the group’s success: integrations, lots and lots of integrations. It makes for a longer upfront to be sure, but the payoff is impressive. —S.T.

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9. Susan Plagemann | Anna Wintour

Company: Vogue (Condé Nast)
Title: Plagemann, 49: VP, Publisher; Wintour, 62: Editor in Chief
Ad Revenue: $390 million (print)
Location: New York
Trends come and go, but Vogue is always in fashion. Since taking over in 1988, Wintour has skillfully balanced the brand’s heritage as a fashion powerhouse with a forward-thinking sensibility. And while Plagemann might not yet have reached Anna’s first-name status, insiders know she’s just as indispensable to Vogue’s success, having recently assembled the Condé Nast book’s biggest-ever September issue. Whether it’s Wintour overseeing the Met Ball or Plagemann reeling in leading luxury brands, this dream team ensures that Vogue will reign as the fashion category’s star player for years to come. —Emma Bazilian

Photo: Plagemann: Sebastin Kim; Wintour: Timothy Greenfield

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8. Toby Byrne

Company: Fox Broadcasting
Title: President, Sales
Age: 42
Revenue: $5 billion
Location: New York
In his first two years at the helm, Byrne has set the upfront market despite underdeliveries for freshman series The X Factor and a rapidly aging American Idol. On the upside, Fox boasts big earners with its Sunday night “Animation Domination” as well as New Girl and Glee. For 2012-13, Byrne landed 8 percent CPM hikes on the way to banking $2.2 billion in commitments and locked down 80 percent of available airtime—despite just 15 hours of weekly prime-time inventory, seven fewer than its rivals. —A.C.

 

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7. Nancy Dubuc

Company: A+E Networks
Title: President, Entertainment and Media
Age: 43
Revenue: $3.4 billion
Location: New York
After rebooting History (once derided as “the Hitler network” for its surfeit of Third Reich docs) and Lifetime, Dubuc last week was put in charge of content creation, brand development and marketing for all of the A+E empire. The highly regarded exec boosted History’s fortunes (it’s regularly the No. 2 basic cable net in the 18-49 demo) with hits like Pawn Stars and American Pickers and recast Lifetime with programming like Dance Moms and the Jennifer Love Hewitt drama The Client List. —S.T.

 

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6. Charlie Collier

Company: AMC
Title: President and General Manager
Age: 43
Revenue: $610 million
Location: New York
Collier used to be an ad guy, having worked at Court TV, Oxygen Media, A&E and even the call center TeleRep. But his true calling was a much different one. As president and general manager of AMC—now cornering the market in ad-supported cable for grown-ups—the bookish Collier has resisted the urge to program the network into a corner. Sure, it does prestige dramas like Mad Men and Breaking Bad, but it also gave us the zombiepalooza Walking Dead and reality programming like Small Town Security. (A show about taxidermy is forthcoming.) What’s next for the network? Given the diversity of AMC’s slate, it’s anyone’s guess. —Sam Thielman

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5. Brandon Henderson | Stuart Jennings

Company: Wieden + Kennedy
Title: Creative Directors
Age: Henderson, 34; Jennings, 38 Media Spend: $92.5 million (ESPN)
Location: New York
In 1998, Portland’s W+K gave its three-year-old media-buying outpost its first creative account: ESPN. Since then, solid output for its signature client has helped it carve out an identity separate from the Stumptown mothership. Jennings, who has worked on ESPN since joining W+K as an art director straight out of school nine years ago, and Henderson, who came on board in 2010, run some 15 to 20 campaigns on behalf of the brand each year. That includes making sure marquee program SportsCenter stays consistently fresh after some 17 years with the same tagline—and it does. —Gabriel Beltrone

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4. David Levy

Company: Turner Broadcasting System
Title: President, Sales, Distribution and Sports
Age: 50
Revenue: $14.2 billion
Location: New York
His sports realm includes joint rights to the NCAA Div. I Men’s Basketball Tournament and three-quarters of Major League Baseball’s post-season playoff series. In the midst of negotiating a renewal (the MLB contract expires in 2013), Levy faces the inevitable rate hike. Sports is the frosting on TNT/TBS’ cake of original drama (Dallas, Rizzoli & Isles) and comedy (Conan, Men at Work). Toss in Adult Swim, Cartoon Network and truTV and Levy’s empire generates more ad revenue than any other cable conglomerate. —A.C.

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3. Ed Erhardt

Company: ESPN
Title: President, Global Customer Marketing and Sales
Age: 55
Revenue: $8 billion
Location: New York
Erhardt oversees sales for what is arguably the only must-have net on the dial. (If this weren’t the case, ESPN wouldn’t command a staggering $5.13 sub fee, more than 20 times the average.) Along with flagship SportsCenter, ESPN/ABC Sports is home to the venerable Monday Night Football, 33 of the 35 bowl games, the NBA, MLB, Nascar and all four Grand Slam tennis tournaments. All told, Erhardt manages inventory for all Walt Disney Co. sports assets across every conceivable platform, generating over $2 billion in ad sales. —A.C

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2. Nina Tassler | Jo Ann Ross

Company: CBS
Title: Tassler, 55: President, CBS Entertainment; Ross, 59, President, Network Sales, CBS Television
Revenue: $7.9 billion
Location: Los Angeles, New York
Known as “Thelma and Louise” due to their genial, kick-ass/take-names work ethic, broadcast’s longest running sales-content battery represents enviable stability in an industry of nomads. Ross once again shattered all records in the 2012-13 upfront, booking $2.65 billion on 9 percent CPM hikes. Meanwhile, Tassler’s slate (CSI, NCIS, Big Bang Theory) is so hot that CBS once again has the shortest roster of freshman series. Moreover, 80 percent of returning scripted shows have been sold into syndication, with two more prepping for a sale. –Anthony Crupi

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1. Adam Bain

Company: Twitter
Title: President of Revenue
Age: 39
Revenue: $139.5 million
Location: San Francisco
With Facebook, LinkedIn, Groupon and Zynga having all gone public over the last 18 months, Twitter remains arguably the most closely watched private company in the digital space. Indeed, even as those companies have endured a shellacking on Wall Street (save for LinkedIn), Twitter’s value is estimated at a whopping $8 billion. That’s despite pulling in just $139.5 million in advertising revenue, per eMarketer.

Why? Well, consider which of these Valley darlings are more compelling to brands at the moment. According to Bloomberg, Twitter expects to pull in $1 billion in ads by 2014. Twitter is outdoing Facebook in mobile ad revenue. Promoted Trend ads now command $120,000 a day—and advertisers have to wait in line. Mitt Romney used the ad placement to try and steal mindshare during the Democratic  National Convention. Samsung tried the same tactic during the iPhone 5 announcement.

Twitter is where the new ad wars are being waged. Much of the credit must go to revenue chief Adam Bain, who has helped build an essentially ad-free company into a must-buy in just two years.

When Bain joined Twitter from Fox Audience Network (where he oversaw monetization efforts for News Corp. digital properties such as MySpace), he smartly avoided that social net’s overloaded ad pages and instead went the restrained route. Ads had to be native to the Twitter experience, and inherently social. And like Google, Twitter would soon open up its platform to thousands of small advertisers who could use self-serve products.

More recently, Bain and his team have been breaking some of their own rules in pursuit of more revenue, while still staying true to Twitter. After rolling out Promoted Tweets to users’ timelines during the second half of last year, the company only recently brought them to mobile apps. Since then, Twitter has started letting advertisers promote unpublished tweets and expanded their ability to target users’ interests.

Bain says the company is only getting started. Twitter’s ad business is “far from stage 2,” he tells Adweek, describing the last few months as rolling out the “core architecture” for what’s next. “What you’ve seen over the last couple months is a prelude of what’s going to come later this year and as the platform gets more mature. Our approach has been to do things right versus right away.”

The strategy has worked so far (Twitter’s advertisers are seeing 1 to 3 percent engagement rates), and the momentum is undeniable. So when’s the IPO? As Bain says, “We’re so heads-down on building a business right now that I don’t even focus on those questions.”  —Tim Peterson

Photo: Chris Gaede