The advertising world retools for a Facebook age

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

By Brian Morrissey, Eleftheria Parpis and Barbara Lippert

The hottest ticket in Cannes this year wasn't to a wild beach party, but a seat to hear the Media Person of the Year. It was fitting that, unlike previous years when Cannes honored titans like Viacom's Sumner Redstone and Yomiuri Shimbun's Tsuneo Watanabe, the crowds were there to gawk at a 26-year-old geek wearing a T-shirt and sneakers who started a Web site in his dorm room.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in