Advertising Week Ramps Up on Native Ads, Data and Second-Screen

More content about digital video, dynamic women and talent, too

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When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's by and large the case every year at the New York City trade show, but this program reflects a changing landscape of issues.

Sure, Facebook and Twitter are still pretty top-of-mind for industry players. But native ads, cross-screen marketing and startups are the topics with the biggest increases in content, according to event organizers.

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